Upon the merger which was completed in 2011, Orange Travel Group Ltd became both a holding company as well as a wholesale tour operator for the Maltese market.
In Malta, the subsidiary SMSMondial Ltd took the role of retail arm which with its three extremely centrally-located branches give the agency an unparalleled distribution network that is completely unmatched by its competitors.
Read MoreSuccessful operations in four different countries, technically make Orange an international company. A tiny business by global standards, Orange can still pride itself of being the top-selling outfit for selling cruises in the entire South East Europe, Middle East and Africa regions.
Orange is backed by the SMS Group - since the 1860s run by the same Mifsud family. This offers consistency and reliability, both in Malta where SMS is a household name, and abroad where the company is the world’s second largest cruise passenger handler.
Directly involved in travel agency business as from 1947, Orange has unparalleled experience which coupled with longstanding partnerships in Malta and abroad give it a unique advantage. The Group employs a dynamic, multi-national team of people that enable it to constantly stay ahead of its competition in all the market segments it operates in.
To strengthen their mutual international position and open new opportunities for growth, in 2011 Malta-based SMS Group Ltd and Mondial Investments Ltd merged their main outbound travel interests thus forming Orange Travel Group Ltd. “Orange” was chosen because this name would make it easier to grow the brand abroad since the word is common the various vocabularies of many languages. On the other hand it was decided to brand Orange’s Malta retail business as “SMSMondial” since both names are extremely well-known locally.
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January 10, 2019designed and produced by Logix Digital