Orange Travel Group Ltd is both a holding company which owns or co-owns it subsidiaries both in Malta and abroad, and is also a tour operator in its own right.
Operating out of the building that houses the SMS Group in a quiet neighbourhood of St Julian’s, the Company’s offices house the Group’s financial, administrative and commercial activities which are only sold B2B. The latter are split into the Malta-to-Malta cruise operations and all other tour operating activities such as worldwide cruises, and general (non-cruise) travel covering both group travel and individual travel, such as charter operations to Greece.
In terms of figures, Orange Malta (and its Malta-based subsidiaries) account for about 70% of all sales with which in a normal year yield €17 million worth of sales (in the Maltese market) – probably double of the Company’s closest competitor. The Company (and its sister companies) is particularly strong in the Maltese market when it comes to cruises with a usual market-share of between 60% and 70%. To our knowledge these figures also mean that Orange is the top-selling travel firm selling cruises in the area comprising Southeast Europe, the Middle East and Africa.
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